Advancing Real-Time Image and Video Segmentation 📷

🌟 Welcome to the Latest Edition of Thunderbolt AI! 🌟

Hey there, AI enthusiasts! We're back with another electrifying edition of Thunderbolt AI. Get ready to dive into some exciting reads that will keep you at the edge of your seat! ⚡️

🔎 What's in Store for You Today:

Don’t forget! If you are here thanks to a friend, subscribe here to ensure you never miss out on the growth insights!

Stay tuned as we delve into these intriguing articles that are sure to spark your curiosity and keep you informed.

Let's get started!

MARKETING

How Snickers Reached 5.9 Million Users with a Snapchat Lens? 🍫

Overview:

Snickers leveraged Snapchat's AR technology to create the 'Hungry Face' Lens, engaging 5.9 million users and achieving a significant lift in ad awareness among Gen Z.

Gen Z is known for their shorter attention spans and preference for unique, engaging experiences over passive ad viewing.

Imagine you're creating a campaign to captivate Gen Z. How would you use interactive technology to engage them? If you're unsure, let's explore Snickers' strategy!

Engaging AR Campaign and Strategic Targeting 🎨📈

1. Challenge:

   • Gen Z's short attention spans require unique and engaging advertising methods.
     

2. Execution:

   • Snapchat Lens: Snickers created the 'Hungry Face' Lens, using AR to showcase users' hungry expressions and then offering a Snickers to cheer them up.

   • Snap Ads and Commercials: The brand utilized non-skippable Snap Ads to deliver their message effectively and interest-based targeting to reach a broader audience.

Results:

• The campaign achieved a positive lift in ad awareness by +6 points.

• Both genders showed significant lifts in awareness: +9 points for females and +5 points for males.

• The 'Hungry Face' Lens reached 5.9 million unique users with an average playtime of 10.46 seconds.

Innovative Tech for Lasting Impact 📊🚀

Snickers' use of Snapchat's AR Lens and targeted ads effectively engaged Gen Z, showcasing the power of innovative technology in modern marketing. Stay tuned for more marketing success stories next week! 😄

D-AI-LY DIGEST

Meta Unveils SAM 2: Advancing Real-Time Image and Video Segmentation

Key Updates: Meta has launched SAM 2, a state-of-the-art AI model designed to enhance real-time image and video segmentation. Here's what's new:

1. Video Support: Unlike its predecessor, SAM 2 can now handle video, allowing it to identify and track objects in motion.
   

2. Improved Speed and Accuracy: SAM 2 is six times faster and more accurate than the original model.
   

3. Near Real-Time Processing: Capable of processing video at around 44 frames per second.
   

4. Reduced Human Input: Requires three times fewer human interactions than previous models.
   

5. Larger Dataset: Includes the SA-V dataset, which is 4.5 times larger and features 53 times more annotations than previous datasets.
   

6. Open Source: Available under the Apache 2.0 license, making it free for anyone to use.

Why It Matters: SAM 2 is set to revolutionize video editing and AI-driven video generation. Here's how it can be applied:

• Video Editing: Streamlines the editing process with accurate object recognition and tracking.
  

• Mixed-Reality Projects: Enhances user experiences in augmented and virtual reality by improving object interaction and movement tracking.
  

• Autonomous Vehicles: Boosts computer vision systems, providing precise object tracking essential for safe navigation.

With these advancements, SAM 2 opens up new possibilities for AI applications in video content creation, autonomous technology, and beyond.

LEARNING AI

How to Create Professional Logos Using Kittl AI.

1. Sign Up: Go to Kittl AI and sign up with your account.
   

2. Access Editor: On the main page, select Kittl AI which will take you to the editor.
   

3. Select AI Logo Generator: From the left panel, choose "AI Logo Generator."
   

4. Enter Prompt: Enter your prompt for logo generation and press "Generate Logo."
   

5. Wait for Logos: Wait for a few seconds as Kittl AI generates multiple logos.
   

6. Edit Logos: You can edit the generated logos, change their color and design as desired.
   

7. Download Logos: Click on the download icon at the top to download your professional-looking logos within seconds.

Conclusion: Kittl AI makes it easy to generate and customize professional logos quickly, perfect for your branding needs. 🖼️✨

AI TOOLS

🔨Make your day easier. The ultimate AI tools you cannot miss.

📝 Compose: Cut down your writing time by 40% using Compose, a Chrome extension that leverages AI to offer autocompletion and text generation, making your writing faster.

📚 Khanmigo: Boost your learning with Khanmigo, a GPT-4 powered chatbot from Khan Academy that simplifies complex concepts and answers challenging questions.

🖥️ Magic Slides:Convert your ideas into captivating presentations quickly with Magic Slides, an AI tool designed to streamline presentation creation.

LIGHTNING NEWS

Google’s tiny AI model bests GPT-3.

Google just unveiled Gemma 2 2B, a lightweight AI model with just 2B parameters that outperforms much larger models like GPT-3.5 and Mixtral 8x7B on key benchmarks. Read more.

Meet Friend: The AI Wearable Companion 🤖

Friend, a new AI wearable powered by Claude 3.5, offers companionship by sending messages and advice based on your experiences. Designed to keep you company, it contrasts with productivity-focused AI tools. Reactions are mixed, with some seeing it as a "Black Mirror" scenario, raising questions about its future success. Read more.

Also as we prepare more “Lightning-Marketing Case Study” content for tomorrow, we’d love to hear your thoughts on today’s edition! Feel free to share this with someone who would appreciate it.