AI Powerhouse 💡

Hey there, awesome reader!

Welcome back to Thunderbolt. In this newsletter, you’ll find

1. 🎬 Mastering Video Hooks 

2. 💬 Discord’s AI Hub with Viggle 

3. 🎢 AI Market Rollercoaster

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Let’s spark some inspiration!

CONTENT MARKETING

Mastering the Art of Video Hooks: Keep Them Watching!

OVERVIEW

The first three seconds of your short-form video are crucial. No matter how brilliant your content is, if you don't grab attention immediately, viewers will scroll past, and your efforts will be wasted. Here are quick tips to create compelling hooks that keep viewers engaged.

THUNDERSTRUCK

• Immediate Hook: You have just three seconds to capture attention. Make them count! ⏱️

• Visual Impact: Use visuals that instantly convey the video's message. Our brains process images much faster than text or audio. 🎥

🔧 TIPS FOR GREAT HOOKS

1. Have a Visual That Speaks For Itself:
   

   • Clear Imagery: Use easily recognizable visuals to make it obvious what the video is about.

   • Example: The familiarity of a "text box" visual often makes for a successful ad hook. 📦
     

2. Make Sure Your Audience is Familiar With The Hook:
   

   • Relatable Content: Use references that your audience recognizes.

   • Example: Instead of saying "How Blackberry built a status symbol," say "This phone used to be a status symbol until the iPhone came along." 📱

   • Why: Familiarity reduces the brain's "threat assessment" response, keeping viewers engaged.
     

3. Use “But & So” To Create Hook After Hook:
   

   • Continuous Engagement: Introduce new hooks every 3-5 seconds to keep the viewer's attention.

   • Examples:

     • A surprising fact. 😲

     • A thought-provoking question. 🤔

     • A change in scenery or perspective. 🌍

   • Formula: Follow the "but... so..." framework to maintain engagement.

   • Success Stories: Dylan Jardon and Connor Price effectively use this technique, constantly re-hooking viewers to increase watch time and shares. 📈

📈 APPLYING THE TECHNIQUES

1. Visual Clarity:
   

   • Start with a strong, easily understandable visual.

   • Ensure your first image conveys the core message quickly and effectively.
     

2. Audience Familiarity:
   

   • Tailor your hook to something your audience knows and cares about.

   • Reframe scripts to connect with familiar concepts and trends.
     

3. Constant Re-Hooking:
   

   • Use the "but... so..." method to keep introducing new hooks throughout the video.

   • Aim for a new engaging element every few seconds to sustain interest.

By mastering these techniques, you can significantly enhance your video content's engagement and retention rates. Remember, the key is to hook, re-hook, and keep your audience on their toes! 🎣✨

TOGETHER WITH OPUS PRO

The secret to growing on LinkedIn in 2024

The secret to growing on LinkedIn in 2024

There's a rising demand for high-quality video content on LinkedIn. This presents a major opportunity for brands (and thought leaders) ready to step in.

Here’s how you can capitalize:

1. Grab your company's existing video assets, like interviews or webinars

2. Generate dozens of clips using OpusClip

3. Schedule your whole month’s worth of video clips on LI using our new Calendar feature

4. Reply to comments on your videos to foster your new connections

Want the full breakdown, with examples from companies like SaaStr and Chili Piper? Read it for free here

D-AI-LY DIGEST

🌀 Discord Emerges as a Hub for Generative AI with Viggle's Rapid Rise
Source: Tech Crunch

In a viral video, a roaring crowd at a summer music festival welcomes an unexpected performer: the Joker, clad in his signature red suit and green hair, dances and raps with unmatched energy. The twist? It's all AI-generated, thanks to a company called Viggle.

AI-Generated Phenomenon:

• The original video features rapper Lil Yachty at the 2021 Summer Smash Festival. This has sparked a meme trend where celebrities and characters like NBA star Joel Embiid and “Curb Your Enthusiasm” star Larry David are inserted into the scene.

• Unlike typical text-to-video AI, Viggle uses Discord to let users upload a video and a photo to create new AI-generated videos. This has driven Viggle's popularity, making its Discord server swell from a few thousand members in March to over 3 million by June.

Viggle’s Unique Approach:

• Viggle focuses on creating controllable video generation models, allowing precise control over character movements and scene visuals, which text-based models can't achieve.

• This technology appeals not only to meme creators but also to professionals in game design and visual effects, helping them quickly generate animation assets.

Discord’s Role:

• Discord's infrastructure supports Viggle’s rapid growth, offering a tech-savvy audience and built-in content moderation tools.

• With Discord's help, Viggle has managed to scale efficiently despite its small team of 15 employees. Discord's experience with other AI communities, like Midjourney, which has 20.3 million members, has been instrumental.

Challenges and Opportunities:

• Hosting extensive video content is costly and technically challenging, especially with the high demand from generative AI users.

• Content moderation remains a concern, as ensuring that 3 million users follow guidelines is a monumental task. Despite this, Discord’s established moderation tools provide significant support.

Future Prospects:

• Viggle’s success highlights Discord’s potential as a platform for AI startups, offering them the ability to focus on backend development while leveraging Discord’s frontend infrastructure.

• As AI-generated content becomes more sophisticated, maintaining a balance between innovation and responsible use will be crucial.

Viggle’s journey illustrates how platforms like Discord can empower AI startups, fostering rapid growth and innovation while navigating the complexities of content moderation and technical scalability.

AI STATS

AI Rollercoaster: Market’s Thrilling Ride on Innovation Waves! 🎢🤖

The graph showcases the CSI Artificial Intelligence Index from October 2022 to April 2024, highlighting key events such as OpenAI unveiling ChatGPT, Baidu planning a chatbot launch, the debut of Sora, and China's push for AI advancements. This rollercoaster ride of the index demonstrates the market's excitement and occasional jitters around AI innovations. With a peak in mid-2023 and notable fluctuations, it's clear that AI remains a dynamic and hot topic, keeping investors on their toes and tech enthusiasts eagerly watching for the next breakthrough! 🚀📉

AI TOOLS: 

🔨Make your day easier. The ultimate AI tools you cannot miss.

📊 Sheet AI: Turn plain English descriptions into spreadsheet formulas effortlessly with Sheet AI, making data management and calculation straightforward.

🎥 Visla AI: Produce high-quality videos efficiently with Visla AI, an AI-powered tool that simplifies video production for both professional and personal use.

🗓️ Xembly AI: Manage your workload effectively across different platforms with Xembly, an AI assistant that helps with scheduling, meeting preparation, and task management.

Also as we prepare more “Lightning-Marketing Case Study” content for tomorrow, we’d love to hear your thoughts on today’s edition! Feel free to share this with someone who would appreciate it