Boost Your Insta 📈

Hey there, awesome reader!

Welcome back to Thunderbolt. In this newsletter, you’ll find

📈How to grow your Instagram
💸Funding at Scale AI
🤖Excel Made Easy 

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Let’s spark some inspiration!

MARKETING

Key Insights for Instagram Creators: Navigating Content Length and Engagement Strategies📈
Source: SocialMediaToday

During a recent creator event in New York, Instagram's team, including CEO Adam Mosseri, shared valuable insights aimed at optimizing content strategies for better reach and engagement on the platform. Here are some critical takeaways and their potential impacts on your Instagram activities:

🎬 Optimal Length for Instagram Reels

Instagram's content team highlighted that posting Reels longer than 90 seconds might negatively affect your content's distribution. Although Instagram allows uploading longer clips, such as 3-minute or even 10-minute Reels, these formats have not performed well in tests. The optimal length remains under 90 seconds to maintain user engagement and maximize reach.

🕒 Consistency Across Platforms

The Instagram team also suggested that synchronizing your posting schedule across various social media platforms could enhance your overall branding and generate more cohesive discussion. This strategy ensures that your message is consistent and captures attention simultaneously across your audience's social media feeds.

✨ Content Quality and Authenticity

Instagram continues to emphasize the importance of high-quality, original content. Posts that contain watermarks from other apps, engage in "engagement bait" tactics, or generally exhibit low quality are likely to see reduced reach. Creators are encouraged to focus on generating authentic engagement and maintaining the originality and quality of their content.

💸 Creator Monetization and Subscriptions

Mosseri also touched on the challenges of creating a fair and sustainable monetization program for creators. While discussing potential revenue paths, he noted that subscription models could be a viable option, though they might only be relevant for a select group of creators.

🚀 Strategic Implications

For Instagram creators, these insights serve as a reminder to focus on producing concise, engaging Reels and maintaining the authenticity of their content. Understanding the platform's preferences and limitations can help in devising strategies that not only appeal to the audience but also align with Instagram's distribution algorithms.

Creators should also consider exploring different monetization avenues, including those outside of Instagram’s native features, to diversify their income streams.

This information underscores the importance of staying updated with platform guidelines and adapting content strategies accordingly to achieve optimal visibility and engagement on Instagram.

D-AI-LY DIGEST

💰 Scale AI Raises $1B in Series F Funding

Overview:

• AI data-labeling startup Scale AI has raised $1 billion in Series F funding, valuing the company at nearly $14 billion.

Key Points:

• Services Provided: Scale offers labeled data for AI training across sectors like autonomous vehicles, defense, and major GenAI models.

• Investment Details: The funding round was led by existing investor Accel, with new investors including Amazon and Meta.

• Revenue Growth: Scale AI's revenue tripled in 2023 and is projected to reach $1.4 billion by the end of 2024.

• Future Plans: The new funds will help accelerate the abundance of frontier data, paving the way to Artificial General Intelligence (AGI).

Significance:

• Scale’s rapid growth underscores the critical importance of usable data in AI development. As AI systems improve, the demand for quality data will continue to rise. With its impressive valuation, Scale AI exemplifies the diverse opportunities for success in the booming AI industry.
  

LEARNING AI

How to Use AI-Powered Excel Without Complex Formulas

Here’s a straightforward guide to harnessing the power of AI in spreadsheet management, eliminating the need for complex formulas. Follow these simple steps to get started:

Step 1: Visit Rows.com
Start by navigating to Rows.com, where you'll access the AI-enhanced spreadsheet tools.

Step 2: Import Your Data
Easily import data into Rows.com without coding. You can pull data from various sources including:

• Files (Excel, CSV)

• Social media platforms

• Data warehouses

• Advertising platforms

• Your back-office platform

Step 3: Let AI Do the Work
Once your data is imported, the AI capabilities of Rows.com take over, offering:

• Data analysis

• Summarization

• Transformation

Simply ask the AI for insights or assistance, and it will handle the complexities. It can also Generate visual data representations effortlessly like:

• Column charts

• Line charts

• Bar charts

• Pie charts

This approach leverages AI to make data handling and visualization straightforward and efficient, allowing you to focus on insights rather than process.

AI TOOLS: 

🔨Make your day easier. The ultimate AI tools you cannot miss.

📧 Ellie: An AI-powered email assistant, Ellie adapts to your unique writing style to compose responses that seem personally crafted by you, maintaining the authenticity and personal touch in your communications.

🚀 Notion AI: Launched as the most significant AI product this week, Notion AI simplifies the writing process, enabling you to effortlessly produce nearly any text. This tool aims to boost both your productivity and creative abilities in various settings.

🎨 Looka: Looka's AI-driven platform assists in creating logos tailored to your brand, website, or promotional merchandise. It offers a simplified yet innovative approach to enhance your brand's visual identity.

As we prepare more “Lightning-Marketing Case Study” content for tomorrow, we’d love to hear your thoughts on today’s edition! Feel free to share this with someone who would appreciate it