📚 Bumble's Creative College Marketing Strategy

🌟Welcome to the Latest Edition of Thunderbolt AI!🌟

"Hey AI enthusiasts! We're back with a thrilling edition of Thunderbolt AI. Get set for some exciting reads that will keep you hooked and eager for more! ⚡️"

🔎What's in Store for You Today:

1. 📚 Bumble’s College Marketing

2. 🧠🚀 AI Godmother’s New Startup

3. 🎥 Animate with Leonardo AI

Don’t forget! If you are here thanks to a friend, subscribe here to ensure you never miss out on the growth insights!

Stay tuned as we delve into these intriguing articles that are sure to spark your curiosity and keep you informed.

Let's get started!

MARKETING

Bumble's Creative College Marketing Strategy

Story Setting:

In the competitive world of dating apps, Bumble needed to stand out. Launched in December 2014 with $10 million in funding, Bumble had to be scrappy and innovative with its marketing tactics.

Characters:

Whitney Wolfe Herd, Bumble's founder, and college students who became early adopters of the app.

Introduce Tension:

With limited marketing dollars, Bumble faced skepticism from investors who doubted its unique proposition where women initiate conversations.

Climax:

Wolfe Herd cleverly targeted college campuses by dropping off pizza with branded Bumblebee stickers and hanging signs banning Bumble in lecture halls, sparking curiosity and downloads. This grassroots strategy created a snowball effect of users.

Resolution:

Despite initial investor rejection, Wolfe Herd’s persistence paid off. Bumble’s innovative tactics led to increased downloads and validation of the app’s concept. Seven years later, Wolfe Herd became the youngest female founder to take a company public, with Bumble Inc. achieving a market cap of $1.91 billion.

Message:

Creative, low-budget marketing strategies and unwavering self-belief can drive significant success, even against initial skepticism.

TOGETHER WITH HUBSPOT

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Download the offer for actionable insights and tips on harnessing AI for a more efficient, impactful professional life. 

D-AI-LY DIGEST

The 'Godmother of AI' is Building a New Startup 🧠🚀
Source: Superhuman

When the “Godmother of AI” shares her vision for a new startup, it's like hearing a new album drop from your favorite artist. Fei-Fei Li, the co-director of Stanford’s Human-Centered AI Institute, has been a trailblazer since developing the influential ImageNet database. Now, she’s back with a mysterious new venture called World Labs, which is set to revolutionize AI with spatial awareness models.

The Big Bucks Roll In 💰

Investors are practically throwing money at Li’s latest project. World Labs just secured a whopping $100 million from big names like Andreessen Horowitz and Radical Ventures. And this isn't some fledgling startup; it’s already valued at around $1 billion just four months after its inception. But what exactly is Li cooking up in her high-tech lab? That’s the million-dollar question.

Hints from the Godmother of AI 🔍

Li has been tight-lipped about the specifics, but she dropped some tantalizing hints during her TED Talk in April. She emphasized the importance of sight in understanding our environment and how our actions interact with it. Li explained that spatial intelligence models, like the ones World Labs is developing, will make decisions and act based on visual inputs. Think of it as giving AI the ability to not just see but understand and respond to its surroundings.

Real-World Applications 🌍

So, what could these spatially aware AI models do for us? Here are a few exciting possibilities Li mentioned:

1. Medical Robots:

   Autonomous robots that can navigate hospital hallways and deliver supplies to doctors during emergencies.
   

2. Assistive Technology: 

   Platforms enabling paralyzed patients to perform everyday tasks using their minds.
   

3. Humanoid Robots:

   AI that can bring robots closer to interacting with the world like humans do.

Conclusion 🎯

Fei-Fei Li's World Labs is generating buzz not just because of its high-profile funding but because of its potential to transform how AI interacts with the physical world. With Li's track record and the current pace of AI advancements, World Labs could soon be making headlines with groundbreaking innovations. Stay tuned as this story unfolds!

LEARNING AI

How to Animate Images Using Leonardo AI's 'Motion' Feature

🎭 Bring your images to life with Motion

Leonardo AI’s new ‘Motion‘ feature allows users to turn static images into captivating short animations for social media, web design, digital art, and more.

Step-by-Step Guide:

1. Sign Up: Go to Leonardo AI’s website and sign up (free account includes 150 daily credits).

   
   

   

   
   

2. Access Motion Feature: From the main dashboard, click on "Motion" in the top menu.

   
   

   

   
   

3. Select Image: Choose an image to animate.

   
   

   

   
   

4. Adjust Motion Strength: Use the Motion Strength slider to set the desired level of animation.

   
   

   

   
   

5. Generate Animation: Click "Generate" and wait for your animated creation.

   
   

   

Conclusion: Leonardo AI's 'Motion' feature transforms static images into dynamic animations, perfect for enhancing your digital content. 🎨✨

AI TOOLS

🔨Make your day easier. The ultimate AI tools you cannot miss.

✅Runway - Video editing used to be tedious and lengthy, but Runway simplifies it. No technical skills or expensive software needed—easily remove backgrounds, paint out objects, add subtitles, and enhance your footage.

✅Unscreen - Unscreen automatically removes backgrounds from videos, eliminating the need for manual pixel and color selection. AI ensures accurate results, and it offers a free version with some limitations (GIF exports only, up to 5 seconds).

✅VREW - VREW uses AI to generate captions from speech in your video, replacing tedious manual transcription. You can easily edit captions and style them with different fonts, borders, and shadows. Note that VREW is downloadable software.

LIGHTNING NEWS

ChatGPT's Evolution: AI's New Frontier

ChatGPT has revolutionized how companies use AI, from writing assistance to advanced partnerships with tech giants like Apple. With new models and exciting collaborations, OpenAI continues to push boundaries despite facing challenges. Stay tuned to discover how these innovations might impact your world! Read here.

Apple Intelligence: What You Need to Know

Apple Intelligence, announced at WWDC 2024, enhances existing Apple apps with AI features like text and image generation, custom emojis, and a revitalized Siri. Available in fall 2024 with iOS/iPadOS 18 and Mac Sequoia, it’s free for users with devices like iPhone 15 Pro models, iPad Pro (M1 and later), and newer Macs. This platform positions Apple as a significant player in AI, offering seamless integration across services. Its small-model approach allows efficient on-device processing, with complex tasks handled by Apple's Private Cloud Compute. Read here

Trump's AI 'Manhattan Project': What’s Next for U.S. AI Policy?

Trump's allies are drafting an AI executive order to boost military AI development, eliminate regulations, and create industry-led agencies for model evaluation and protection. The plan, which contrasts sharply with the current administration's cautious approach, could reshape U.S. AI policy if Trump returns to the White House in 2024. Read here.

Also as we prepare more “Lightning-Marketing Case Study” content for tomorrow, we’d love to hear your thoughts on today’s edition! Feel free to share this with someone who would appreciate it.