🎤 Can Gemini Live’s Voice Interaction take over ChatGPT?

🌟 Welcome to the Latest Edition of Thunderbolt AI! 🌟

Hey there, AI enthusiasts! We're back with another electrifying edition of Thunderbolt AI. Get ready to dive into some exciting reads that will keep you at the edge of your seat! ⚡️

🔎 What's in Store for You Today:

1. 🚗✨ AR Campaign’s Marketing Revolution

2. 🎤 Gemini Live’s Voice Interaction

3. 🖼️ Personalized AI Images with Meta AI

Don’t forget! If you are here thanks to a friend, subscribe here to ensure you never miss out on the growth insights!

Stay tuned as we delve into these intriguing articles that are sure to spark your curiosity and keep you informed.

Let's get started!

Augmented Reality

How AR Campaign Revolutionized Marketing ?🚗✨

Overview:

In 2008, BMW changed the face of marketing by launching the first-ever Augmented Reality (AR) campaign for its Mini Cooper Convertible, paving the way for AR's rise in the marketing world.

The Evolution of AR in Marketing 📲🔍

Though AR has been evolving since 2008, its true potential was unlocked with the advent of smartphones, making AR an unstoppable force in modern marketing.

How Would You Use AR to Transform Customer Engagement? 🤔🎨

Imagine you're tasked with using AR to enhance your brand's customer experience. How would you harness this technology to create unforgettable interactions? Let’s explore how AR has reshaped marketing.

From BMW's Bold Move to AR's Global Dominance 🌐🔄

1. The First AR Campaign:
   

   • BMW's 2008 Mini Cooper Convertible print ad was a groundbreaking moment in marketing, demonstrating the untapped potential of AR.
     

2. The Rise of AR:
   

   • While AR began gaining traction in 2008, smartphones accelerated its adoption, bringing AR into everyday consumer interactions.
     

3. Creative Product Visualization:
   

   

   
   

   • IKEA's Place App: Revolutionized home shopping by allowing users to visualize how furniture would look in their space before making a purchase.
     

4. Interactive Product Demos:
   

   • L'Oréal Paris Try On: Enabled customers to digitally try on makeup, finding the perfect shade without physical testers.
     

5. Enhanced Brand Experiences:
   

   • Burger King's 'Burn That Ad' Campaign: Blended fun and fierce loyalty by inviting users to 'burn' competitor ads for a free Whopper, creating an interactive brand experience.
     

6. Phygital Stores:
   

   • Nike's 2018 Phygital Experience: Merged physical and digital retail experiences, offering a glimpse into the future of shopping.

Results:

• Unstoppable Force: AR's integration into marketing is transforming how brands engage with consumers, leading to higher conversion rates and richer experiences.
  

• Future Potential: Shopify reports a 94% higher conversion rate for AR-interacted products, signaling a bright future for AR in marketing.

From BMW's Vision to a Marketing Powerhouse 🚀🔮

BMW's pioneering AR campaign set the stage for a new era in marketing, where AR continues to reshape how we interact with brands. As AR technology evolves, its potential in marketing is limitless, promising more innovative and engaging experiences ahead. 

TOGETHER WITH “THE RUNDOWN AI”

Learn how to make AI work for you.

AI breakthroughs happen every day. But where do you learn to actually apply the tech to your work? Join The Rundown — the world’s largest AI newsletter read by over 600,000 early adopters staying ahead of the curve.

1. The Rundown’s expert research team spends all day learning what’s new in AI

2. They send you daily emails on impactful AI tools and how to apply it

3. You learn how to become 2x more productive by leveraging AI

Subscribe with one click.

Gemini

Google’s Bold Move: Gemini Live Introduces Humanlike Voice Interaction, Challenges ChatGPT

Overview: 

Google is shaking up the generative AI landscape with its latest innovation, Gemini Live. This new voice mode allows users to engage in natural, free-flowing conversations with the AI, mirroring human interaction. Available on the Google Gemini app, this feature is poised to rival OpenAI's ChatGPT Advanced Voice Mode by offering widespread accessibility across billions of devices.

Key Highlights:

1. Natural Conversation with AI: Gemini Live allows users to speak to the AI in plain language, interrupt, and even change topics mid-conversation, with the AI responding in a humanlike voice. This feature is designed to mimic a real-life conversation, offering an intuitive and seamless user experience.
   

2. Availability and Pricing: Gemini Live is currently available in English on Android devices through a Gemini Advanced subscription, priced at $19.99 per month. An iOS version and support for additional languages are expected soon.
   

3. Comparisons with OpenAI: While OpenAI was the first to showcase a similar voice feature, Google is ahead in making it widely accessible, potentially reaching billions of users before ChatGPT’s voice mode is fully rolled out.
   

4. Potential Risks and Safety Concerns: OpenAI’s delay in launching its Advanced Voice Mode was partly due to safety concerns, including instances where the AI mimicked users' voices without consent. Google has yet to disclose how it addresses these risks, raising questions about the safety measures in place for Gemini Live.
   

5. Enhanced User Experience: Beyond voice interaction, Gemini Live is integrated into the Android OS, providing context-aware assistance across apps. Users can activate Gemini by saying, “Hey Google,” or by long-pressing the power button, allowing the AI to interact with on-screen content for a more personalized experience.

Conclusion: 

With Gemini Live, Google is redefining AI-powered personal assistants, offering a more humanlike and interactive experience. As Google continues to expand the capabilities of Gemini, it’s clear that the company is aiming to set a new standard in AI-driven technology, challenging the dominance of rivals like OpenAI.

LEARNING AI

How to Generate Personalized AI Images of Yourself Using Instagram's Meta AI Integration

1. Open Instagram: Launch the Instagram app and tap the messages icon in the top-right corner.
   

2. Access Meta AI: Click the blue "Ask Meta AI or Search" circle at the top.
   

3. Enter Prompt: Type "Imagine me as [your choice]" (e.g., "Imagine me as a chef") and tap "Get started."
   

4. Upload Photos: When prompted, upload 3 clear photos of your face.
   

5. Repeat Prompt: Write the same prompt again to generate your personalized AI image.
   

6. Review Image: Review your new AI-generated image with your face in the chosen scenario. 🎉

Conclusion: 

Instagram's integration with Meta AI allows you to create fun and personalized images of yourself in various scenarios, enhancing your social media experience. 📸✨

AI TOOLS

🔨Make your day easier. The ultimate AI tools you cannot miss.

🖥️ Gamma AI: Quickly generate compelling presentation decks, memos, briefs, and documents with Gamma AI, a GPT-4 powered app designed for creating engaging content that's easy to present live or share asynchronously.

⚡ Hypertype AI: Increase your email efficiency tenfold with Hypertype AI, which analyzes relevant information from your or your company's emails and crafts personalized replies with a single click.

✍️ Linguix AI: Enhance your writing productivity with Linguix AI, an AI-based writing assistant that corrects errors and typos while offering suggestions on grammar, punctuation, style, and human-like enhancements.

LIGHTNING NEWS

Sakana AI Unveils "The AI Scientist": A New Era in Research 🧠🔬

Sakana AI, in partnership with scientists from Oxford and UBC, has developed "The AI Scientist," an AI system capable of conducting end-to-end scientific research autonomously. This groundbreaking innovation could revolutionize the entire process of scientific discovery. Learn more.

Akeana Raises $100M to Revolutionize Semiconductor Design 💻

Akeana, focused on transforming semiconductor design, has raised over $100 million in the past three years to develop RISC-V processors. The company is now launching its first products, marking a significant milestone in the industry. Read more.

Also as we prepare more “Lightning-Marketing Case Study” content for tomorrow, we’d love to hear your thoughts on today’s edition! Feel free to share this with someone who would appreciate it.