🍩 Dunkin’s Rebrand Success

🌟 Welcome to the Latest Edition of Thunderbolt AI! 🌟

Hey there, AI enthusiasts! We're back with another electrifying edition of Thunderbolt AI. Get ready to dive into some exciting reads that will keep you at the edge of your seat! ⚡️

🔎 What's in Store for You Today:

1. 🍩 Dunkin’s Rebrand Success

2. 🤖👀 Outsmart AI Scams

3. 💼 ChatGPT Expense Reports

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Stay tuned as we delve into these intriguing articles that are sure to spark your curiosity and keep you informed.

Let's get started!

MARKETING

🍩 Dunkin’s Strategic Rebrand: From Donuts to Dominance

Background: Dunkin Donuts, a classic American comfort food icon since 1950, decided to rebrand in 2018. Unlike typical rebrands driven by problems, Dunkin's rebrand aimed to modify its identity for future growth.

The Goal: To preserve the company’s legacy while expanding the brand's potential.

Updates:

1. Name Change for Broader Appeal 🏷️
   

   • Reason: To expand their menu and brand identity beyond donuts.

   • Change: Dropped 'Donuts' from the name to simply 'Dunkin'.

   • Impact: Allowed customers to connect with the brand beyond a single food item.
     

2. Custom Fonts for a Fresh Identity 🔤
   

   • Reason: To create a unique brand identity.

   • Change: Introduced custom fonts 'Dunkin Sans' and 'Dunkin Serif'.

   • Impact: Enhanced brand recognition and created a memorable brand experience.
     

3. Entering the Coffee Market ☕
   

   • Reason: To establish a stronger presence in the competitive coffee market.

   • Change: Focused marketing and products to compete directly with Starbucks.

   • Impact: Positioned Dunkin as a significant player in the coffee market.
     

4. Logo Update for Brand Continuity 🎨
   

   • Reason: To reflect the name change while honoring the brand’s heritage.

   • Change: Updated the logo, maintaining original colors and fonts, with an abbreviated version on smaller items.

   • Impact: Maintained brand recognition while signaling a new direction.

Results: By the end of the second quarter of 2019, Dunkin reported double-digit growth in sales of their newer, more expensive espresso drinks, showcasing the success of their strategic rebrand.

Dunkin's rebrand demonstrates the power of evolving a brand's identity to meet growth opportunities while staying true to its legacy.

D-AI-LY DIGEST

AI-Powered Scams and How to Outsmart Them🤖👀
Source: TechCrunch

AI is amazing, right? It can draft emails, create concept art, and even run scams! Yup, you read that right. Here’s how you can stay ahead of those pesky AI-powered scams.

Overview 📚

AI is making scams cheaper, easier, and more convincing. From voice cloning to personalized phishing emails, scammers are getting creative. Here’s a quick guide on what to watch out for and how to protect yourself.

Voice Cloning: The Call’s Coming from Inside the House! 📞

🎤 The Scam: Scammers can clone voices from just a few seconds of audio. They might call you pretending to be a distressed family member asking for money.

🛡️ How to Outsmart It:

• Be Skeptical: Unknown number? Treat it like a telemarketer. 🚫

• Verify Independently: Call your supposed loved one directly. 📲

• Ignore Suspicious Requests: Real family members will follow up; scammers usually won’t. 🙅

Personalized Phishing: Spam with a Twist 📧

✉️ The Scam: AI creates personalized phishing emails using your personal data. These emails seem legit and can be hard to spot.

🛡️ How to Outsmart It:

• Stay Vigilant: Question everything, even if it seems personal. 🧐

• Avoid Clicking Links: Unless you’re sure, don’t click. 🔗

• Seek Second Opinions: When in doubt, ask a friend. 👥

Fake You: Identity Fraud with AI

🆔 The Scam: AI mimics your voice and uses your personal data to fool customer service into accessing your accounts.

🛡️ How to Outsmart It:

• Enable Multi-Factor Authentication: Adds extra security. 🔐

• Monitor Alerts: Pay attention to login and activity notifications. 🔔

• Change Passwords Regularly: Use strong, unique passwords. 🗝️

Deepfake Blackmail: The Creepiest of All 😱

🖼️ The Scam: AI generates fake intimate images of you, threatening to release them unless you pay up.

🛡️ How to Outsmart It:

• Know the Signs: Fake images often have obvious flaws.👀

• Report It: Inform the police; they can help take down images.🚓

• Stay Informed: Keep up with new ways to fight these scams.📰

Conclusion 🏁

AI scams are evolving, but so can you. Stay aware, be skeptical, and don’t let these tech-savvy scammers get the better of you. If something feels off, trust your instincts. Stay smart, stay safe!✨

LEARNING AI

How to Create an Expense Report Using ChatGPT?

Step 1: Go to ChatGPT and create a new chat.

Step 2: Upload or take photos of the receipts you wish to include in your expense report.

Step 3: Prompt ChatGPT with: "Analyze each receipt and create an expense report based on the uploaded receipts. For each receipt, record the date, merchant, and amount, then categorize each expense."

Step 4: ChatGPT will provide initial results for you to verify their accuracy.

Step 5: Request a CSV file of the expenses from ChatGPT to incorporate into your expense report or import it into a spreadsheet.

Conclusion

By following these steps, you can quickly generate an accurate expense report using ChatGPT's vision and text extraction capabilities. This tool streamlines the process, saving time and ensuring your financial records are well-organized. 📊✨

AI TOOLS

🔨Make your day easier. The ultimate AI tools you cannot miss.

✅ Lekhak AI - A content marketing engine offering AI-powered text creation across various formats including ad copy, blogs, and social media, streamlining content production.

✅ Sttabot AI - Turn simple prompts into fully functional AI apps without writing any code, democratizing app development with intuitive AI tools.

✅ Mailbutler AI - An AI-powered smart assistant for Outlook, Gmail, and Apple Mail designed to save time on emails and enhance productivity.

LIGHTNING NEWS

ServiceNow Boosts Business Efficiency with AI

In a nutshell, ServiceNow’s generative AI is like a supercharged assistant, making your workday smoother, faster, and a bit more fun. Whether it’s tackling mundane tasks or brainstorming innovative solutions from a whiteboard doodle, AI’s got your back. Ready to join the AI-powered productivity revolution? Let’s dive in! Read here.

Apple's Vision Pro to Get AI Boost

Looks like Apple's Vision Pro is gearing up for an AI makeover! Imagine your headset not just showcasing your media but also proofreading your emails and creating custom emojis. The Vision Pro might be pricey, but with these AI upgrades, it’s shaping up to be the ultimate tech companion. Who's ready to see the future through Apple's lens? Read here. 

Amazon Q Boosts Call Center Efficiency

Amazon's Q is now your call center's new best friend! No more playing hide-and-seek with customer data—Q's real-time guides mean fewer clicks, happier customers, and less stress for agents. Ready for a smoother customer service ride? Buckle up with Amazon Q! Read here.

Also as we prepare more “Lightning-Marketing Case Study” content for tomorrow, we’d love to hear your thoughts on today’s edition! Feel free to share this with someone who would appreciate it.