Exciting ChatGPT Update 🎉

Hey there, awesome reader!

Welcome back to Thunderbolt. In this newsletter, you’ll find

1. Double Duty: Creative Strategist & Media Buyer 

2. 🚀 Next ChatGPT Version: What to Expect 

3. 📊 Interactive Data Tables in ChatGPT

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Let’s spark some inspiration!

MARKETING

🎯 Double Duty: Why Your Paid Social Team Needs Both a Creative Strategist and a Media Buyer
Source: The Crew Insights 

OVERVIEW

Many brands overlook the necessity of having both a creative strategist and a media buyer on their paid social advertising team. Success on social platforms hinges on creating strategic ad creatives, which requires a dedicated team of specialists.

THUNDERSTRUCK

• Dual Roles: Success in paid social advertising requires the distinct roles of a creative strategist and a media buyer. 🔍💼

• Growing Brands: As your brand expands, these roles should evolve into separate positions to maximize effectiveness. 🚀

🔧 ROLE BREAKDOWN

1. What Should a Media Buyer Do?
   

   • Focus: The media buyer handles ad distribution and conversion attribution.

   • Responsibilities: They manage all the data on the platform, ensuring ads reach the right audience and perform effectively. 📊
     

2. What Should a Creative Strategist Do?
   

   • Focus: The creative strategist is responsible for researching, planning, and executing creative tests.

   • Responsibilities: They develop new creative concepts and iterate on existing ones, using data to drive decisions. 🎨
     

3. How Do These Key Players Work Together?
   

   • Collaboration: Media buyers collect and present data from previous creative tests.

   • Strategy Development: Creative strategists use this data to devise new creative tests, ensuring continuous improvement and innovation. 🤝

📈 BOTTOM LINE

• As your brand grows, separating media buying and creative strategy into distinct roles will allow for more nuanced and effective campaign management. 🎯

🌟 KEY TAKEAWAYS

1. Specialization Matters: Recognize the importance of having both a creative strategist and a media buyer to optimize your paid social campaigns.

2. Data-Driven Creativity: Use the synergy between data analytics and creative development to continually improve ad performance.

3. Scalability: As your business scales, clearly defined roles will help manage the complexity and volume of your advertising efforts more efficiently.

By understanding and implementing these role distinctions, your brand can achieve greater success in paid social advertising, driving higher engagement and conversions. Ready to enhance your team and boost your social ad performance? 🌟🚀

D-AI-LY DIGEST

🚀 OpenAI Prepares for Next ChatGPT Version: What to Expect
Source: The Neuron

A year ago, with the buzz of ChatGPT-4's release, concerns arose about the rapid pace of AI development. The leap from GPT-3.5 to GPT-4 was significant, raising expectations for even more advanced versions. However, instead of ChatGPT-5, we received ChatGPT-4o—a notable upgrade but not as drastic.

Recent Developments:

• Training Underway: OpenAI confirmed it’s actively training the next ChatGPT version, with hints from Sam Altman and others suggesting it will surpass all existing models in multiple dimensions.

• Enhanced Hardware: This new model is being trained on Microsoft hardware far more powerful than previous setups.

Why It Matters:

• Expected Release: The exact launch date is uncertain, but early 2025 is likely. OpenAI’s pattern suggests significant time between releases, with training and fine-tuning typically taking several months.

• Current Best AI: ChatGPT-4o, with its full voice and vision capabilities, will likely remain the top AI through the end of 2024.

New Safety Initiatives:

• Safety and Security Committee: OpenAI is forming a new committee with Board members Bret Taylor, Adam D’Angelo, Nicole Seligman, and Sam Altman to ensure the AI's safety.

• Recent Controversy: This comes shortly after OpenAI dissolved its long-term AI risks team following the resignation of its leaders, including Jan Leike, who has since joined Anthropic and criticized OpenAI’s AI safety commitment.

OpenAI’s next model promises to be groundbreaking, continuing its legacy of advancing AI capabilities while emphasizing safety and security measures. As we look forward to 2025, the AI landscape is set to witness another major transformation.

LEARNING AI

Analyzing Your Data with Interactive Tables in ChatGPT

Step-by-Step Process:

1. Select the Model:
   

   • Open ChatGPT and choose GPT-4 as your model.
     

2. Upload Your Data:
   

   • Upload your data file (ensure it contains no sensitive information).
     

3. Explore Your Data:
   

   • Click on the expand button to explore your uploaded data.
     

4. Interact with Specific Columns:
   

   • Click on a specific column to highlight it.

   • Type your prompt related to that column, e.g., “What’s the total?”
     

5. Get the Results:
   

   • ChatGPT will calculate and display the total for the selected column.
     

6. Create New Tables:

   • Describe what you want to calculate, and ChatGPT will generate a new table with the requested values.

Example:

• Prompt: "Create a new table showing the average sales per month for each region."

• Result: ChatGPT will calculate and present the data in a newly created table.

Key Features:

• Interactive Data Exploration: Easily explore your data by expanding and selecting specific columns.

• Custom Calculations: Perform custom calculations like totals, averages, etc., by typing prompts.

• Table Creation: Generate new tables with calculated values based on your descriptions.

Conclusion:

Analyzing your data with ChatGPT’s interactive tables is straightforward and efficient. Simply upload your file, explore, interact, and let GPT-4 handle the calculations and table creations. 📊✨

AI TOOLS: 

🔨Make your day easier. The ultimate AI tools you cannot miss.

📲 Bardeen AI plugin: Reduce time on repetitive tasks with the Bardeen AI Chrome extension, automating actions like web automation, tweet writing, and research.

✉️ ChatGPT Writer: Improve communication with the free ChatGPT Writer Chrome extension, which crafts complete emails and messages swiftly.

💰 Onesta AI: Access financial advice easily with Onesta, an AI-powered chatbot that answers questions about investments, budgeting, taxes, and connects you to advisor databases.

Also as we prepare more “Lightning-Marketing Case Study” content for tomorrow, we’d love to hear your thoughts on today’s edition! Feel free to share this with someone who would appreciate it