"Fenty Beauty’s Olympic Win 🏅

🌟 Welcome to the Latest Edition of Thunderbolt AI! 🌟

Hey there, AI enthusiasts! We're back with another electrifying edition of Thunderbolt AI. Get ready to dive into some exciting reads that will keep you at the edge of your seat! ⚡️

🔎 What's in Store for You Today:

1. 🏅 Fenty Beauty's Olympic Spotlight

2. 💰 FLUX.1 AI Image Generator

3. 🎥 Canva’s Video Highlights

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Stay tuned as we delve into these intriguing articles that are sure to spark your curiosity and keep you informed.

Let's get started!

MARKETING

How Rihanna's Fenty Beauty Stole the Spotlight at the Olympics 🏅

Overview:

Rihanna's Fenty Beauty ingeniously identified a gap in the crowded Olympic sponsorship landscape, turning 600 volunteers into brand ambassadors by providing makeup kits and on-site tutorials.

Navigating the Cluttered Olympic Sponsorship Space 🌐🚧

With athletes, venues, and merchandise already heavily sponsored, Fenty Beauty needed a unique angle to stand out and gain visibility at the Olympics.

How Would You Find a Unique Sponsorship Opportunity? 🤔🔍

Imagine you're looking to sponsor a high-profile event with limited options available. How would you identify a unique opportunity to showcase your brand? If you're unsure, let's delve into Fenty Beauty's strategy!

Volunteer Sponsorship and On-Site Glam Squad 💄✨

1. Identifying the Gap:

   • Fenty Beauty recognized that volunteers at the Olympics were an untapped group without existing sponsorships, providing a unique opportunity to gain visibility.
     

2. Execution:

   • Makeup Kits and Tutorials: Volunteers who awarded medals received Fenty Beauty kits and on-site tutorials from makeup artists to achieve a cohesive and stunning look.
     

   • Prime Time Visibility: This strategy turned 600 volunteers into walking advertisements, showcasing Fenty Beauty during the high-visibility medal ceremonies.

Results:

• Reach: The innovative sponsorship reached millions of viewers globally, highlighting Fenty Beauty's commitment to inclusivity and high-quality products.
  

• Brand Impact: The campaign not only boosted visibility but also reinforced Fenty Beauty's image as a forward-thinking and inclusive brand.

Innovative Sponsorships for Maximum Impact 📊

Fenty Beauty's creative sponsorship of Olympic volunteers demonstrates the power of finding unique opportunities to stand out in crowded spaces. By thinking outside the box, brands can achieve significant visibility and reinforce their core values. Stay tuned for more marketing insights next week! 😄

D-AI-LY DIGEST

Stable Diffusion Creators Launch Black Forest Labs, Secure $31M for FLUX.1 AI Image Generator

Overview: 

Black Forest Labs, founded by the creators of Stable Diffusion, has introduced FLUX.1, a new text-to-image model suite, revitalizing the open-source AI community. The company, led by Robin Rombach, Patrick Esser, and Andreas Blattmann, secured $31 million in seed funding, with Andreessen Horowitz (a16z) leading the round, supported by Brendan Iribe, Michael Ovitz, and Garry Tan.

FLUX.1: A Trio of Powerful AI Models:

FLUX.1 offers three versions:

• FLUX.1 [pro]: A closed-source API model.

• FLUX.1 [dev]: An open-weight version for non-commercial use.

• FLUX.1 [schnell]: A faster variant under the Apache 2.0 license for personal and local development.

Each model features 12 billion parameters and a hybrid architecture combining multimodal and parallel diffusion transformer blocks. Early tests indicate FLUX.1 rivals or surpasses closed-source models like Midjourney v6.0 and DALL-E 3.

Industry Impact and Ethical Considerations:

The release of FLUX.1 is timely, addressing concerns about the future of open-source image generation models following instability at Stability AI. The new models could boost innovation in fields such as graphic design and scientific visualization.

Black Forest Labs emphasizes ethical AI development, prohibiting the use of their technology for harmful purposes. Their commitment to transparency will be closely monitored as FLUX.1 gains popularity.

Technical Innovations and Future Prospects:

FLUX.1 introduces "flow matching," rotary positional embeddings, and parallel attention layers, enhancing visual quality, prompt adherence, and output diversity. These innovations promise significant advancements in AI-generated media.

The open nature of FLUX.1 [dev] and [schnell] variants could lead to new applications and integrations across various industries, expanding possibilities for graphic designers, digital artists, and creative professionals.

Conclusion: 

Black Forest Labs' FLUX.1 represents a significant leap in AI technology, combining accessibility, ethical development, and cutting-edge performance. As the AI community and various industries explore its potential, FLUX.1 is set to drive forward the future of generative AI.

LEARNING AI

How to Use Canva's ‘Highlights’ Feature to Select the Best Moments from Your Videos

1. Open Video in Canva: Open your video in Canva's editor (requires a paid subscription).
   

2. Edit Video: Click "Edit video" in the top menu.
   

3. Select Highlights: Select "Highlights" from the Tools section.
   

4. AI Analysis: Let the AI analyze your long video and generate highlight clips.
   

5. Review and Select Clips: Review the suggested highlights and select the viral short clips you want to use for Instagram, TikTok, and YouTube Shorts.

Conclusion: Canva's ‘Highlights’ feature streamlines the editing process by automatically selecting the best moments from your videos, making it easier to create engaging short clips for social media. 🎬✨

AI TOOLS

🔨Make your day easier. The ultimate AI tools you cannot miss.

🔍 Vizologi AI: Gain insights into companies, markets, and strategies with Vizologi AI, a business intelligence tool designed to answer all your business-related questions.

🖌️ Kittl AI: Multiply your design capabilities tenfold with Kittl AI, which takes your creative process to the next level with innovative design tools.

📚 AI Library: Explore over 1,000 AI tools to find the perfect solution for your needs with AI Library, a comprehensive resource for discovering AI applications.

LIGHTNING NEWS

Intel to Lay Off 15% of Workforce, Over 15,000 Employees 🏢

Intel plans to cut 15% of its workforce, amounting to over 15,000 layoffs, as part of a $10 billion cost-reduction program. With 125,300 employees as of June 29, the company aims to complete these layoffs by the end of 2024. Read more.

Meta’s AI Studio: Build Chatbots Without Coding 🤖

Meta's new AI Studio allows users to create chatbots without any coding knowledge. Similar to early website builders that simplified web creation, this platform offers templates and automation, making chatbot development accessible to everyone. Read more.

Also as we prepare more “Lightning-Marketing Case Study” content for tomorrow, we’d love to hear your thoughts on today’s edition! Feel free to share this with someone who would appreciate it.