Hermès Game On 🏆

Hey there, Growth Seekers!

Welcome back to Thunderbolt. In this newsletter, you’ll find

1. 👜 The Hermès Game: Chasing the Birkin 

2. 🎮 GamesBeat Summit 2024: AI for Safety 

3. 🧠 Create Mind Maps from Excel with ChatGPT

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Let’s spark some inspiration!

MARKETING

🎒 The Hermès Game: Chasing the Elusive Birkin

Overview:

Houston-based anesthesiologist and YouTuber Kristina Braly embarked on a journey to acquire the coveted Hermès Birkin bag. Over the years, she built a relationship with her Hermès sales associate, ultimately securing eight Birkin bags.

Challenges:

Navigating the Hermès Maze

• Elusive Availability: Hermès does not sell these bags online, and availability in boutiques is limited.

• Stringent Requirements: Customers often need a purchase history and a relationship with a sales associate.

• High Stakes: Prices range from $10k to over $100k, and offers can be unpredictable.

How Would You Tackle It? 🤔

Imagine being in Kristina’s position. How would you build rapport with the sales associate and strategize your purchases? Don’t worry—we’ll guide you through it!

Solution:

Playing the Hermès Game

• Building a Relationship: Frequent visits, buying smaller items, and learning about the brand.

• Strategic Purchases: Consistently buying other Hermès products to build a favorable purchase history.

• Seizing Opportunities: Kristina waited for the right offers, even turning down some to get her dream Birkin.

Securing the Birkin

• Initial Offer: Turned down a Constance bag but eventually got her dream Birkin.

• Growing Collection: Acquired eight Birkins, two from Hermès and six from resellers, for her daughters.

Tips for Your Quest:

Dreaming of a Birkin? Start building those relationships and stay the course.

D-AI-LY DIGEST

🎮 GamesBeat Summit 2024: Leveraging AI for Human Safety in Games
Source: VentureBeat

Overview:

At the GamesBeat Summit, AI's role in gaming was a hot topic, highlighted by Will Wright’s talk on AI in game development and a fireside chat with Kim Kunes, Microsoft’s VP of Gaming Trust & Safety. Kunes emphasized that while AI cannot replace humans in ensuring safety, it can significantly aid human moderators.

Key Insights:

• Nuanced Safety: Human interaction complexity requires nuanced player safety measures. Xbox employs both proactive and reactive moderation to detect toxic content.
  

• AI Assisting Humans: AI helps protect human moderators by handling repetitive and mundane tasks, allowing them to focus on more complex issues.
  

• Human Element Remains Essential: Kunes stressed that AI will never fully replace human moderators. Human expertise is crucial for effective safety and moderation, as ongoing human oversight is necessary to adapt and respond to evolving safety challenges in real-time.

Conclusion:

AI's role in gaming safety is to support and enhance human moderators, not replace them. The combination of AI and human expertise ensures a safer and more engaging gaming environment, highlighting the importance of continuous human involvement in safety practices.

LEARNING AI

How to Create a Mind Map from an Excel Sheet Using ChatGPT

Step-by-Step Process:

1. Upload Your Excel Sheet:
   

   • Go to ChatGPT and upload your Excel file (ensure it contains no sensitive information).
     

2. Request Analysis and Mind Map Creation:
   

   • Prompt ChatGPT to analyze the spreadsheet’s data and create a process map.

   • Prompt Example: “Analyze this spreadsheet and create a mind map of [Insert Your Topic]. Show all topics as central ideas, and add main branches, and sub-branches to it.”
     

3. Convert Text to Markdown:
   

   • Ask ChatGPT to convert the mind map text into Markdown format.
     

4. Use MarkMap:
   

   • Copy the Markdown code generated by ChatGPT.

   • Go to MarkMap

   • Paste the Markdown code into MarkMap to get a visual representation of your mind map.
     

5. Download the Mind Map:
   

   • You can download the visual representation as HTML code for online use or as an SVG file for pictures.

Conclusion:

Transform your Excel data into a clear and structured mind map using ChatGPT and MarkMap. This process enhances data visualization and presentation with ease. 📊🗺️

AI TOOLS: 

🔨Make your day easier. The ultimate AI tools you cannot miss.

🖥️ Gamma AI: Quickly generate compelling presentation decks, memos, briefs, and documents with Gamma AI, a GPT-4 powered app designed for creating engaging content that's easy to present live or share asynchronously.

⚡ Hypertype AI: Increase your email efficiency tenfold with Hypertype AI, which analyzes relevant information from your or your company's emails and crafts personalized replies with a single click.

✍️ Linguix AI: Enhance your writing productivity with Linguix AI, an AI-based writing assistant that corrects errors and typos while offering suggestions on grammar, punctuation, style, and human-like enhancements.

Also as we prepare more “Lightning-Marketing Case Study” content for tomorrow, we’d love to hear your thoughts on today’s edition! Feel free to share this with someone who would appreciate it