Microsoft’s New Era 💻

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Welcome to Thunderbolt, where we strike with the latest in AI and marketing! Ready to get zapped with knowledge?

Todays Insight:📊 

• Q1 2024 Digital Ads Benchmark Report: What’s the Buzz?

• Microsoft Unveils Cutting-Edge Copilot+ PCs at Build Conference

• Visual Brainstorming with Think Machine

• Make Your Day Easier: The Ultimate AI Tool You Can't Miss

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📊 Q1 2024 Digital Ads Benchmark Report: What’s the Buzz?
Source: Buyology

OVERVIEW

The Q1 2024 Digital Ads Benchmark Report dives into the latest trends in advertising on major platforms like Amazon and Walmart. Let's break down what's happening and how it's shaping the ad landscape.

THUNDER STRUCK

 Amazon: 

• 💰 Money spent on these ads is up 17% from last year. While the cost per click (CPC) grew by 11%, clicks increased by 6%.

• 📈 Making a strong comeback with a 23% increase in spending. Clicks and sales jumped by 14%, and CPC rose by 8%.

• 🚫 Not doing so hot. CPC dropped by 19%, and spending fell by 10%.

Walmart: 

• 📊 Huge 35% increase in spending. CPC surged by 31%, but clicks only went up by 3%.

• 🎥 New on the scene and already taking up 2% of Walmart’s ad spending.

• 📱 Most clicks (over 75%) come from the Walmart app, with another 15% from the mobile web.

 WHAT’S WORKING

Amazon: 

• Dominating with 82% of the ad spend, they’re proving to be a reliable choice for advertisers.

• Seeing the highest growth since 2021, these ads are regaining popularity and delivering results.

Walmart:

• With the majority of clicks coming from mobile, it’s clear that mobile-first strategies are crucial for Walmart ads.

TAKEAWAYS

• Ad Prices on the Rise: With more money pouring into ads on platforms like Meta, the cost of advertising is climbing.

• TikTok’s Uncertain Future: Despite potential legal troubles, TikTok remains a key player. Use it wisely while it’s still available.

• Staying Agile: The ad landscape is constantly evolving. Companies need to stay updated and adaptable to leverage the most effective strategies.

By keeping up with these trends and focusing on what works, you can make your advertising efforts more effective. Stay sharp, and don’t be afraid to pivot your strategies to stay ahead! 🚀📊

D-AI-LY DIGEST:

💻 Microsoft Unveils Cutting-Edge Copilot+ PCs at Build Conference

Overview:

• Microsoft has introduced its new line of Copilot+ PCs and updated AI features during the Build Developer Conference, significantly advancing Windows capabilities and setting a new industry standard.

  
  

  

  Image Source: Hindustan Times

Key Announcements:

• Introducing Copilot+ PCs:
  

  • Tailored for AI-first functionalities with neural processing units (NPUs) for efficient AI task handling.

  • Specifications include at least 16GB RAM and SSD storage, with initial models powered by Qualcomm’s Snapdragon X Elite chips for extended battery life.

  • Collaborators include Intel, AMD, Acer, Asus, Dell, HP, Lenovo, and Samsung.
    

• Surface Line Enhancements:
  

  • New Surface Laptop with 13.8- or 15-inch display options, offering up to 22 hours of battery life.

  • Enhanced Surface Pro, now 90% faster with an OLED HDR display, ultrawide camera, and haptic feedback keyboard.
    

• Windows 11 AI Upgrades:
  

  • Introduction of the Recall feature for natural language searches across the PC, boosting productivity.
    

• Exclusive AI-Driven Features:
  

  • Features like Super Resolution for photo enhancements, Cocreator for image generation and editing, and Live Captions with translations in approximately 40 languages.

  • New Windows Copilot Runtime allows local AI application operations without internet dependency.
    

• Innovations in Surface Devices:
  

  • AI-ready updates in Surface devices with Snapdragon chips for faster processing.

  • Collaborations with Adobe and DaVinci Resolve to optimize apps for the Copilot+ environment.

Significance:

• These launches highlight Microsoft's commitment to innovation within the PC and Windows ecosystem, embedding AI into the core of user experiences. This strategic move positions Microsoft at the forefront of the next evolution in personal computing, where AI enhances every interaction, driving both productivity and creative possibilities.
  

LEARNING AI

Visual Brainstorming with Think Machine

To enhance your brainstorming sessions using visual aids, consider using Think Machine, a tool designed to create interactive 3D graphs of your ideas. Here’s how to get started:

1. Access the Tool:
   

   • Visit thinkmachine.com and select "Try Now" to begin.
     

2. Input Your Ideas:
   

   • Enter the ideas you're exploring into the tool.
     

3. Generate 3D Graphs:
   

   • Think Machine will automatically generate a 3D graph representing your ideas and how they interconnect.
     

4. Customize Connections:

Adjust how your ideas are linked. Think Machine offers four connection options

• Connect all: Links every idea with each other.

• Connect start and end: Creates a path from the first to the last idea.

• Connect start: Only the initial idea connects to all subsequent ones.

• Don't connect: Displays ideas without interconnections.

5. Explore and Discover:
   

   • Use Think Machine for 3D mind mapping to visualize complex concepts, brainstorm new ideas, conduct research, and uncover hidden relationships between topics.

This tool is particularly useful for visual learners and teams looking to explore and expand on creative concepts through a dynamic and interactive medium.

AI TOOLS

🔨Make Your Day Easier: The Ultimate AI Tool You Can't Miss

🏠 RoomGPT: Redesign any room effortlessly with RoomGPT, whether for professional use in interior design and real estate or simply for fun to explore possible room renovations.

🕰️ Rewind: Develop your personal search engine with Rewind, which compiles a timeline of your online activities, simplifying the process of revisiting any content you've explored on the internet.

🌐 Hereafter: Secure your memories indefinitely with Hereafter, an AI memory app that allows your loved ones to interact with a digital representation of you after you pass away, helping to preserve your legacy.

As we prepare more “Lightning” content for tomorrow, we’d love to hear your thoughts on today’s edition! Feel free to share this with someone who would appreciate it.