Midjourney’s Unified AI Editor

🌟 Welcome to the Latest Edition of Thunderbolt AI! 🌟

Hey there, AI enthusiasts! We're back with another electrifying edition of Thunderbolt AI. Get ready to dive into some exciting reads that will keep you at the edge of your seat! ⚡️

🔎 What's in Store for You Today:

1. ✈️🌍 British Airways’ 'Windows' Campaign

2. 🎨 Midjourney’s Unified AI Editor

3. 🤖 Using Mistral Large 2 AI

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Stay tuned as we delve into these intriguing articles that are sure to spark your curiosity and keep you informed.

Let's get started!

MARKETING

How British Airways Broke All the Rules with Their 'Windows' Campaign ✈️🌍

Overview:

British Airways defied conventional advertising norms with its 'Windows' campaign, focusing solely on the pure experience of travel without any slogans or calls to action.

Reinventing Airline Advertising: No Slogans, No CTA, Just Emotion 🎯🚫

In an industry saturated with slogans and CTAs, British Airways took a bold approach by stripping their ads down to the core emotional experience of looking out an airplane window.

Imagine you're tasked with creating an ad campaign that connects with audiences on an emotional level without using traditional marketing tactics. How would you approach it? Let’s explore how British Airways did it.

Pure Experience, Strategic Placement, and Audience Connection 🎥✨

1. The 'Windows' Campaign:
   

   • The campaign focused on the awe-inspiring experience of looking out of an airplane window, placing these visuals across 500+ strategic locations, including London's Piccadilly Circus.
     

2. Stripping Away Slogans & CTAs:
   

   • By removing traditional marketing elements, British Airways emphasized genuine human reactions, creating a deeper connection with their audience.
     

3. The Reaction Was Mostly Positive:
   

   • The ads caught attention and sparked conversations, though some viewers required explanations to fully grasp the concept.
     

4. Part of a Major Brand Refresh:
   

   • The 'Windows' campaign was a precursor to a planned £7 billion investment aimed at transforming the customer experience, signaling a major shift in British Airways' approach.

Results:

• Increased Engagement: The unconventional approach generated buzz and got people talking, aligning with the brand’s goal of enhancing connection and experience.
  

• Brand Evolution: The campaign set the stage for British Airways' broader strategy to revamp and elevate customer experiences.

Breaking the Rules for Emotional Connection: The Genius of British Airways' 'Windows' Campaign 🌟🚀

British Airways' 'Windows' campaign shows that sometimes breaking the rules and focusing on pure experience can create a powerful impact. By stripping away slogans and CTAs, they connected with their audience on a deeper level, paving the way for a major brand transformation.

D-AI-LY DIGEST

Midjourney Unveils Unified AI Image Editor, Raising the Bar in AI Art Generation.
source: Venturebeat

Overview: 

In response to growing competition from AI image generation rivals like Elon Musk's Grok-2, Midjourney, a leading AI image generator, has introduced a new unified web editor. This updated interface consolidates several features, including inpainting, outpainting, and more, into a seamless editing experience for users.

Detailed Content: 

Midjourney, widely recognized by AI artists and designers for its high-quality image generation capabilities, has taken a significant step forward with the launch of its new web editor. This update integrates various editing features, such as inpainting, which allows users to repaint parts of an image using AI-generated visuals, and outpainting, which extends the image canvas in different directions. These features are now accessible in a single, streamlined interface.

The new editor also introduces a virtual "brush" tool for inpainting, replacing the older square selector and lasso tools, enabling users to make more precise edits to their generated images. The tool is now available to all users who have created at least 10 images on the platform, accessible through midjourney.com/imagine.

Midjourney CEO David Holz highlighted the update's goal of making the editing process more intuitive and seamless for users, a sentiment echoed by early positive feedback from the community.

Additional Features: 

In addition to the new web editor, Midjourney has enhanced communication between its web and Discord communities. Messages sent in specific Web Rooms are now mirrored in corresponding Discord channels, ensuring seamless interaction across platforms.

Context and Implications: 

This update comes at a critical time for Midjourney, as the company faces a class-action lawsuit from artists accusing it of copyright violations related to its training practices. Despite these challenges, Midjourney remains committed to enhancing its platform, with more updates and features expected to improve the creative process and strengthen its community.

Holz expressed gratitude for the community's patience and encouraged users to explore the new capabilities provided by the editor as Midjourney continues to innovate and expand its offerings.

LEARNING AI

How to Use Mistral Large 2 AI Model?

1. Create an Account: Visit Mistral AI Chat and create an account for free.

2. Access Model Dropdown: In the chat interface, find the "Model" dropdown menu.

3. Select Large 2: Choose "Large 2" from the list of available models.

4. Start Interacting: Begin interacting with Mistral Large 2 by typing your prompts or questions.

Conclusion: Mistral Large 2 offers a powerful, open-source AI model for free and unlimited use, providing high performance for various tasks. 🌟💬

AI TOOLS

🔨Make your day easier. The ultimate AI tools you cannot miss.

🛠️ Adobe Sensei: Elevate your design work in Photoshop, Illustrator, and InDesign with Adobe Sensei, a transformative AI tool that enhances your creative projects.

🚀 Bunch: Enhance your leadership skills in just 2 minutes a day with Bunch, an AI coaching app trusted by managers at top companies like Google and Amazon.

📝 Scribe AI: Produce step-by-step guides 10x faster with Scribe AI, a Chrome extension that automates documentation processes, boosting productivity.

LIGHTNING NEWS

AWS AI Team Unveils Tool to Enhance AI Knowledge Retrieval 🧠🔍

Amazon’s AWS AI team has introduced a new research tool aimed at improving AI systems' ability to accurately retrieve and integrate external knowledge into their responses, tackling one of AI's more complex challenges. Learn more.

SoftBank’s Project Izanagi Hits Setback Due to Intel Shortcomings ⚙️

SoftBank’s ambitious Project Izanagi, which aims to develop AI processors to compete with Nvidia, is facing a major setback as Intel reportedly failed to meet volume and speed requirements. Read more.

Also as we prepare more “Lightning-Marketing Case Study” content for tomorrow, we’d love to hear your thoughts on today’s edition! Feel free to share this with someone who would appreciate it.