📧How to Turn Cold Emails into Hot Leads

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Hey there, AI enthusiasts! We're back with another electrifying edition of Thunderbolt AI. Get ready to dive into some exciting reads that will keep you at the edge of your seat! ⚡️

🔎 What's in Store for You Today:

1. 📧How to Turn Cold Emails into Hot Leads

2. AI Industry Calls for Safety and Transparency Standards

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EMAIL MARKETING:

📧 How to Turn Cold Emails into Hot Leads
Source: Marketing Examples

Step 1 — Find Hot Leads 🔥
 
Why do cold emails often fail? They’re untargeted. The trick is to narrow down your prospects to those with similar needs:

• SEO Agency? Scrape companies hiring SEOs.

• Executive Coaching? Scrape companies that have just raised money.

Step 2 — Turn Leads into Verified Emails 📬

Now that you have a list of companies, find the decision-maker. Depending on your needs, you might target the CMO, CFO, etc. Use prospecting tools to gather emails, validate them with a deliverability checker, and resolve invalids by testing different combinations.

Step 3 — Get Your Email Opened 📩

No matter how good your email is, it won’t matter if it’s not opened. Personalized preview text drives opens:

• Start with something personal.

• Add a profile photo for a more human touch.

Step 4 — Get a Reply 💬

Offer value upfront instead of persuading a stranger to schedule a call. Think about the lowest friction next step your prospect might bite on—that's your pitch.

D-AI-LY DIGEST

⚖️ AI Industry Calls for Enhanced Safety and Transparency Standards

Overview:

Current and former employees at OpenAI and DeepMind advocate for increased transparency and safety in AI, mirroring standards in other high-risk industries.

Key Details:

- Open Letter: Over a dozen AI workers call for more oversight, transparency, and safety measures, highlighting weak obligations to share information with governments and none with civil society.

- Requests:

- End "disparagement" agreements preventing criticism of former employers.

- Implement an anonymous process for raising safety concerns.

- Protect whistleblowers who disclose safety threats.

Support and Context:

- Endorsements: The letter is supported by renowned computer scientists Geoffrey Hinton and Yoshua Bengio, both Turing Award winners.

- Background: OpenAI recently disbanded its safety-oriented superalignment team after leadership resignations. Critics argue the new safety division lacks independence due to its composition of OpenAI executives.

Company Response:

- OpenAI's Stance: OpenAI supports the debate on AI safety and encourages employees to share their views. The company has introduced some requested changes, such as an "integrity hotline" for anonymously reporting security issues.

Significance:

The call for enhanced safety and transparency standards underscores the growing concern within the AI industry about the potential risks and the need for robust oversight to ensure responsible development and deployment of AI technologies.

Also as we prepare more “Lightning-Marketing Case Study” content for tomorrow, we’d love to hear your thoughts on today’s edition! Feel free to share this with someone who would appreciate it