How Zero Dollar Marketing Went Viral?🍔

🌟 Welcome to the Latest Edition of Thunderbolt AI! 🌟

Hey there, AI enthusiasts! We're back with another electrifying edition of Thunderbolt AI. Get ready to dive into some exciting reads that will keep you at the edge of your seat! ⚡️

🔎 What's in Store for You Today:

1. 🍔 Burger King’s Viral Marketing

2. 🤖✨ OpenAI’s Accuracy Boost

3. 🎥 Accurate Lip-Sync Translations

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Stay tuned as we delve into these intriguing articles that are sure to spark your curiosity and keep you informed.

Let's get started!

MARKETING

🍔 Burger King: How Zero Dollar Marketing Went Viral

Background:

Burger King pulled off a viral marketing campaign with a zero-dollar investment, capturing massive attention and engagement. Here’s how they did it:

The Strategy:

1. Engaging Influencers 📱

   - Old Tweets: Burger King started liking tweets of famous social media influencers like Casey Neistat from as far back as 2010. This unexpected action grabbed attention and created buzz.

   - Breaking the Silence: By engaging with old tweets, Burger King sparked curiosity and conversation among influencers and their followers.

2. Community Engagement 💬

   - Taking Suggestions: Burger King listened to suggestions from the community and responded actively, including raising $25,000 for a cause, further boosting their image and engagement.

Marketing Lessons from Burger King:

1. Be Creative with Your Advertisement 🎨

 - Think outside the box and find unique ways to capture attention.

2. Reach Out to the Right Influencers 🎯

   - Identify and engage with influencers who can amplify your message.

3. Keep Promotions Subtle or Entertaining 🎭

  - Make your promotions enjoyable and not overtly commercial.

4. Keep Things Really, Really Simple ✨

  - Simplicity can often lead to the most effective campaigns.

5. Do Something for a Cause 🌍

 - Align your marketing with a meaningful cause to connect on a deeper level with your audience.

Conclusion:

Burger King's innovative approach to liking old tweets and engaging with influencers, combined with community-driven actions, showcases the power of creative, low-cost marketing strategies. By keeping their efforts simple, subtle, and meaningful, Burger King successfully created a viral campaign that resonated with audiences and left a lasting impact.

D-AI-LY DIGEST

OpenAI’s Plan to Make AI More Accurate: Using AI to Catch AI’s Mistakes🤖✨
Source: Superhuman.ai

Hey there! Ever wondered how to make AI more accurate? Well, OpenAI has an interesting idea: use AI to catch AI’s mistakes. Sounds a bit like a sci-fi movie, right? Let’s dive into how they’re making this work.

How CriticGPT Works?🧐💻

🔍 The Concept: 

You know what they say: "You’re your own worst critic." Well, OpenAI took that to heart and built CriticGPT, a model designed to find flaws in GPT-4’s responses. The twist? CriticGPT is powered by GPT-4 itself. Imagine having a built-in lie detector! CriticGPT was trained to act like one. Researchers fed it false info and taught it to respond with detailed critiques. Right now, it’s used to check GPT-4’s coding abilities where answers are clear-cut. But open-ended questions? Those are trickier since they can generate subjective responses. 

Human vs. AI in Spotting Errors🏃‍♂️💨

👥 Human Assessors: 

Most AI companies, including OpenAI, still rely on humans to review AI responses. The process is like a game show: an LLM generates multiple answers, and a human picks the most accurate one, refining the model’s future performance. However, as AI gets more sophisticated, keeping up is like trying to outrun a cheetah! Plus, humans can introduce their own mistakes and biases. 

🤖 CriticGPT’s Performance: 

CriticGPT spotted 85% of coding bugs, while trained humans found only 25%. The best results came from a dream team: humans and CriticGPT together improved accuracy by 60% compared to humans alone. Talk about teamwork! 🤝✨

Other Players in the Game🧠⚡

Researchers at the University of Oxford have unveiled and developed an algorithm that detects AI hallucinations 79% of the time, about 10% better than current methods. But here's the kicker: it’s an energy hog, using about 10 times more energy than a typical chatbot interaction. 🔋

Conclusion

Combining AI with human oversight could be the key to more accurate and reliable AI systems. OpenAI’s CriticGPT is a promising step towards reducing errors, showing that sometimes, it takes an AI to catch an AI. 🌟🎯

LEARNING AI

How to Translate Videos with Accurate Lip-Syncing

Step 1: Go to ElevenLabs and sign up.

Step 2: Select "dubbing" from the left tab and enter all the relevant details for the video you want to translate.

Step 3: Upload your video or insert a video link in the ‘Select a Source‘ tab.

Step 4: Select the source language, target language, and the number of speakers.

Step 5: Press "Create" and wait for the video to be processed.

Step 6: Download your translated video if you wish.

Conclusion

By following these steps, you can translate videos with accurate lip-syncing using ElevenLabs. This tool ensures high-quality translations and synchronization, making it ideal for multilingual content creation. 🌐🎬

AI TOOLS

🔨Make your day easier. The ultimate AI tools you cannot miss.

✅ Arcwise AI - Instantly understand, clean, and ingest data in Google Sheets with Arcwise AI, streamlining spreadsheet management with powerful AI tools.

✅ Kreado AI - Generate multilingual videos featuring real-life models or virtual characters with Kreado AI, perfect for diverse oral broadcasting needs.

✅ Kroma AI - Create stunning presentations, charts, and graphs within seconds with Kroma AI, enhancing your visual data communication.

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YouTube Allows AI-Generated Content Takedowns for Privacy Violations

YouTube is stepping up to tackle AI-generated content, giving users the power to remove videos that misuse their face or voice. While this move promises better privacy, it also raises questions about the balance between AI creativity and personal rights. Stay tuned, because in the age of AI, even our online doppelgängers need protecting! Read here.

"Robinhood Acquires Pluto to Enhance AI Investment Tools"

Robinhood's latest move to acquire Pluto Capital promises to supercharge your investing game with AI. With personalized strategies and real-time insights, you'll feel like a Wall Street wizard without leaving your couch. Get ready to turn those stock picks into gold mines! Read here.

Also as we prepare more “Lightning-Marketing Case Study” content for tomorrow, we’d love to hear your thoughts on today’s edition! Feel free to share this with someone who would appreciate it.